NFL on Prime Video is the latest foray by leagues into streaming
Live sports is migrating to streaming, taking with it a superpower of the cable TV bundle
Scores 16.6M For First 'Thursday Night Football' This Season, Up 8% 09/18/2023
Thursday Night Football streaming audiences vs linear TV
56 Million Fans Will Listen To The NFL On Westwood One As Streaming Offers Listeners Enhanced Tune-In Opportunities
NFL 2022 regular season viewership slips 3% to 16.7m - SportsPro
Thursday Night Football on Prime Video: 2023 Schedule
From the Stadium to the Screen: Examining the Impact of Streaming on Sports Media and Consumption
Thursday Night Football streaming audiences vs linear TV
Streaming Finally Beats Linear TV (Momentarily)
Nielsen Will Incorporate 1st-Party Data In 'Thursday Night Football' Ratings 08/25/2023
Sports streaming is starting to feel harder to navigate than cable TV
Is Linear TV Dying? - Techonomy
Thursday Night Football Seeing Spike in Younger Viewers –