's strong 'Thursday Night Football' ratings proved the doubters wrong, but advertisers are still in wait-and-see mode
'Thursday Night Football' NFL debut gets 13 million viewers: Nielsen
Solved Nielsen ratings are very important to both
See Prime's boiler room 'Thursday Night Football' campaign
NBC Takes Over Thursday Night Football Amid Promising Signs in TV Ratings - The New York Times
braces NFL advertisers for lower 'Thursday Night Football' ratings than TV
Nielsen Plans to Incorporate 's Data on 'Thursday Night Football' Viewership - WSJ
Despite lower ratings, NFL still commands high ad rates
's 'Thursday Night Football' Nielsen Ratings Are Under Fire – The Hollywood Reporter
How advertisers rate 's NFL ratings for 'Thursday Night Football'