Pepsi Gets New York Hyped for Super Bowl XLVIII
NFL renews sponsorship deal with Pepsi, but without Super Bowl halftime show
The Pepsi Super Bowl LIV Halftime Show and The Impact of Social Media Marketing, by Mary Rodak
California Collection - Braille Institute of America
PDF) New media, branding and global sports sponsorship
MediaPost – News and Conferences for Media, Marketing and Online Advertising Professionals
The Pepsi Super Bowl LIV Halftime Show and The Impact of Social Media Marketing, by Mary Rodak
The Pepsi Super Bowl LIV Halftime Show and The Impact of Social Media Marketing, by Mary Rodak
Pepsi's Super Bowl Halftime Show Sponsorship Makes for Super Advertising - TheStreet