Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers - Digiday
What Is CTV And Linear TV Advertising? — Cint™
CTV Prepares for Super Bowl, 'Most Streamed TV Event' Ever
Super Bowl XLIX Was Most Watched Show In TV History : The Two-Way : NPR
Why Connected TV is the future of sports advertising - Genius Sports
Super Bowl LV viewership drops to lowest levels since 2007
Super Bowl Ads Skew More Black, Asian, and Female Than Ads Overall: Study
5 Super Bowl Digital Campaign Tips
Super Bowl LVII streamers reach 19% of total viewersnScreenMedia
U.S. views on Super Bowl ads 2020
Why Marketers Should Start Thinking & CTV When They Think Super Bowl (And Sports in General) – Advertising Week
Super Bowl LVII averages audience of 113 million viewers, is most-watched program in six years
What channel is the Super Bowl on? Eagles vs. Chiefs time, TV schedule, streaming for 2023
Connected TV vs. Linear TV—and why they belong together - Madhive