Buffalo Bills' naming rights for new stadium snapped up by Highmark - SportsPro
Highmark Health naming rights deal is big - but it's far from the only health plan marketing sponsorship - Buffalo Business First
Then there were two Highmark Stadiums
Highmark Stadium: Bills' home turf gets new name
Column: From old days to New Era, home of the Bills has a Rich legacy
Bills and Highmark Blue Cross Blue Shield of Western New York announce a stadium naming rights agreement
Bills Mafia reacts to Highmark Stadium, Buffalo's new stadium name
Highmark Stadium (New York) - Wikipedia
Buffalo Bills prepared to move forward on stadium conversations with New York State, Erie County - Buffalo Rumblings
POLL: What are you gonna call the Buffalo Bills' stadium? - Buffalo Rumblings
Highmark Stadium: Bills' home turf gets new name
stadium – SportsLogos.Net News
Bills new home renderings focus fan comfort - Coliseum
Bills set to open stadium talks with state, local officials - The San Diego Union-Tribune