: Brand NFL: Making and Selling America's Favorite Sport eBook : Oriard, Michael: Kindle Store

In a society that is digging deep into the misogyny underlying our traditions and media, the world of sports is especially fertile ground. From casual sexism, like condescending coverage of women’s pro sports, to more serious issues, like athletes who abuse their partners and face only minimal consequences, this area of our culture is home to a vast swath of gender issues that apply to all of us - whether or not our work and leisure time revolve around what happens on the field.